Make Every Word Count: A Structured Approach
to Build and Deliver High Impact Products

This book teaches analysts how to deliver high-impact analysis to decision-makers, a skill based on disciplined methods, verifiable data and hard work that can take years to develop. At its heart are the core values of uncompromising objectivity, precise communication and an unwavering focus on timely and actionable intelligence for decision-makers. Adapted from methods created by, and actively used by the U.S. intelligence services, this rigorous process, called Intelligent Analysis, redefines high-impact analysis and counters the emotions, cognitive biases and organizational influence which often threaten objectivity in unfamiliar situations. Using a step-by-step process, this book leads analysts from first principles to the finished product, supported by examples, an application scenario and tailored exercises for users to develop their skills. Make Every Word Count offers analysts across all sectors the means to maximize their impact on decisions with clear, concise and data-based assessments. Looking forward, its relevance extends beyond traditional analysis into the world of Artificial Intelligence, where eliminating bias from prompts, data and models is crucial to long-term success.​

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“This book is a must-read for analysts working in government and in any industry who strive to write succinct, value-added assessments for senior audiences.”
John D. Tullius, Faculty Lecturer, Naval Postgraduate School, Monterey; Former National Intelligence Chair 

“This book should be required reading for anyone seeking ways to understand the complexity around them more effectively.”
Karl Kaltenthaler PhD, Director of the Michael J. Morell Center for Intelligence and Security Studies and Professor, Department of Political Science, The University of Akron 

Intelligent Risk Management LLC

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Dr. Jay Grusin   |   Steve Lindo